Anchoring is a process whereby an anchor
i. e a person who hosts a show or a program. We can also say that
anchor is the compere of a program. An anchor plays a very important
role in broadcasting a program. Can we imagine a show without an
anchor? The answer to this question is a big No. Anchors can attract
the viewers and keep them tuned to the program that he or she is
anchoring. Anchors can attract viewers by their charming personality
and speaking skills. The anchor should sound very confident while
speaking to their audience. Anchoring can be a very useful tool for
helping to establish and reactivate the mental processes associated
with creativity, learning, concentration and other important
Anchors are therefore the mediators between the channel and the audience. They are not only mere presenters, but are required to have updated knowledge about the world around them. Be it entertainment or sober news presentations, they must have the quality to engage the viewers throughout the programme. The task of news reading and presenting a program is a challenging field.
One can seek professional help to get over the nervousness and learn various techniques pertaining to anchoring. The professional training will help boost one?s morale and also benefit in one?s communication skills which are deemed as the most essential aspect to be able anchor because an anchor has to speak a lot to connect to his audience.